Sauder is wooing Millennials with an affordable customization capability that brings color and pattern to desks, accent cases and tables. ArtaGraph™ is a new patent-pending printing process that applies imagery to furniture surfaces. This fall, Sauder showcased the finishing technique on its Eden Rue desk prototype—a continuous flora and fauna scene appears to be hand-painted on the drawer fronts. “We were inspired by Millennials’ affinity for retro designs, old-school styles and anything that’s a throwback, so we took a closer look at vintage and outdated designs, reimagined them and added a new twist,” explains Mike Lambright, director of marketing at Sauder. Up to 10 finishes could be available in 2016 on pieces including a desk, accent cabinet and crate table.
Sauder Entices Millennials
Billowy florals and a pink-packed palette from Sherwin-Williams called “Mas Amor Por Favor” rekindle a love for romantic furnishings. Enticing black finishes flame the attraction. By Julie Smith Vincenti
Consumer spending patterns for the 2015 holiday season show a shift toward non-gift spending, according to survey results from Deloitte.